In a recent series of Threads posts, Instagram head Adam Mosseri emphasized the need for social media users to be vigilant in the face of the growing prevalence of AI-generated content. He pointed out that the images and information users see online may not be real, as AI technology is now capable of creating content that closely resembles reality. To help users better assess the authenticity of information, Mosseri mentioned that users should consider the source of the content, and social platforms also bear responsibility.